Cadel Evans welcomes Momentum Energy

The beautiful Bellarine Peninsula is set to be on show on 31 January and 1 February next year, with Cadel Evans unveiling the courses for the eponymous Great Ocean Road Race and welcoming Momentum Energy as naming rights partner for the People’s Ride.


Cadel4The Elite Men’s Road Race has secured a 1.1 classification from the Union Cycliste Internationale (UCI), a significant achievement in the event’s first year.  This race, along with the Elite Women’s Race and Momentum Energy People’s Ride, will travel through some of the most beautiful and iconic areas of Victoria including some of Evans’ favourite riding routes.

“The course was designed along some of my favourite riding routes, in a region that is very special to me,” Evans said. “It is an honour to welcome not only my fellow professional cyclists but also recreational cyclists and spectators to share the breathtaking scenery of one of my favourite roads in the world”, Evans said.

Tourism and Major Events Minister Louise Asher welcomed today’s announcement.

“This new major event will take elite and recreational riders on a spectacular journey through one of Victoria’s most popular holiday areas and deliver a significant boost to the region’s economy”, Minister Asher said. 

Inspired by the prestigious Spring Classics of Europe, the 174km Elite Men’s Road Race will take place on Sunday 1 February 2015, starting in Geelong, travelling past Barwon Heads, Thirteenth Beach, Torquay and Bells Beach before finishing on Geelong’s waterfront. Professional teams including Evans’ BMC and Orica GreenEDGE have already been confirmed to compete.

Preceding the Elite Men’s Road Race, the Elite Women’s Road Race will see Australia’s best female cyclists take on a challenging 113km course on Saturday 31 January 2015, starting and finishing in Geelong, passing through Barwon Heads, Thirteenth Beach, Torquay, Bells Beach and Moriac.

Also announced today was the first commercial partnership for the event, with Momentum Energy coming on board as naming rights partner for the People’s Ride.

“We are delighted to be a part of the Cadel Evans Great Ocean Road Race, and supporting such a unique and iconic event in Victoria”, said Momentum Energy Managing Director Nigel Clark.

“Cadel Evans has been a fantastic ambassador for the sport of cycling and the country of Australia and we are proud to be associated with someone whose values and behaviours are very much aligned with Momentum Energy’s.

There has been overwhelming interest in the Momentum Energy People’s Ride, to be held on Saturday 31 January, and demand is expected to be strong. A priority access period from Monday 3 November is being offered to recreational riders who register their interest via the event website before midnight on this Friday 31 October. 

The Momentum Energy People’s Ride will have two course options - a 107km loop that follows the Elite Men and Women’s races and a shorter 65km circuit.

The three courses have been designed by former professional cyclist Scott Sunderland, who worked with Cadel Evans to create a challenging circuit, which he says features elements of the successful 2010 UCI Road World Championships course and the iconic Great Ocean Road.

“We have created a unique course that pays homage to the Great Ocean Road’s breathtaking views, while ensuring riders are challenged by multiple climbs and varying elevation gains”, said Sunderland.

Places for the Momentum Energy People’s Ride are limited, so interested parties are encouraged to register their interest by 31 October to qualify for the priority entry period.  Visit to register your interest now.

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